From Mooloolaba to Buddina and beyond, directors Kate Jewry and Jay Sherwell have always believed in doing things differently, with a bespoke, relationship-focused approach that puts people first. As their boutique agency continued to grow, so did the need for stronger support behind the scenes. That is where URBAN X came in.

“Partnering with URBAN X allows us to focus on nurturing and building relationships with our clients and community. Entrusting our behind-the-scenes with an expert team,” they shared.

For Kate and Jay, the decision was all about creating space to do what they do best: supporting clients at every stage of their property journey. With more than eighteen years of local experience, Kate is known for her people-first mindset, open communication and genuine care. Jay brings energy, focus and a down-to-earth style, confidently managing every part of the sales process. Together, they have built a team that locals trust not only for their market expertise but for the way they listen, connect and deliver.

Before partnering with URBAN X, balancing client care with the growing demands of running a business was not always easy.

URBAN X now provides the behind-the-scenes support HOME Sunshine Coast needs, from administration to marketing and technology. This partnership allows Kate, Jay and their team to stay focused on what matters most: their clients, their community and the service they are so passionate about delivering.

“URBAN X has delivered on its support and professionalism. The team is well-oiled and a welcomed addition to our business,” they said.

When asked what advice they would offer to other agencies considering a similar move, their response was simple:

“Imagine gaining time that can be spent focusing on your clients and building your relationships within the community. All because you know that your business is in great hands with a huge amount of support behind you.”