At URBAN X, we’re tearing up the old playbook where agents hand over half their commission to agencies. Our vision? To combine smart technology with industry expertise to empower agents to take control of their success, their brand, and their future. We’re not just building businesses—we’re shaping leaders, unlocking potential, and inspiring growth.
Founders Dan Argent and Steph Kong had a vision, a world where top agents could break free from the limits of traditional franchises without facing the chaos of going solo. They saw a broken system and set out to revolutionise it.
The result is URBAN X, a bold platform built to empower high-performing agents to go out on their own—on their own terms. You focus on selling; we handle everything else. Listings, contracts, branding, marketing, payroll, IT—our team of experts takes care of it all, seamlessly.
URBAN X isn’t just about making life easier; it’s about giving you back control. Build your own brand, earn more commission, and keep more of it—while reclaiming your time to do what matters most. Whether that’s scaling your business or spending time with loved ones, the choice is yours.
But this is more than just a service. It’s a movement. Join a thriving community of Australia’s best agents, access exclusive tech, and benefit from mentorship designed to unlock your full potential.
The future of real estate is here. It’s bold, it’s visionary, and it’s yours.
Average stands still. It plays it safe, never rocks the boat, and leaves you wondering "what if?" Average is the enemy of progress, the silent thief of potential. We’re here to defy it.
We choose extraordinary. Extraordinary pushes boundaries, turns obstacles into stepping stones, and transforms the impossible into reality. It's the relentless pursuit of better, the courage to challenge the norm, and the passion to turn dreams into action. We create opportunities for those who refuse to settle. Together, we build success that lasts. We're not here for fleeting moments or quick wins. We’re here for the long haul, committed to making a difference that reverberates beyond today.
Extraordinary isn’t a destination. It’s a mindset, a journey, a promise.
And we're all in.
Our team is composed of seasoned professionals with extensive experience in the real estate industry.
The Butterfly Effect Foundation is more than just a charity—it’s a movement to create lasting change. Born from the vision to give underprivileged children access to quality education and a brighter future, it’s a mission that’s deeply woven into the fabric of URBAN X and Dan’s story.
Our goal is to dedicate 10% of our profits to this foundation, proving that even the smallest actions can create ripples that reverberate through peoples lives. When you join URBAN X, you’re not just building your own future—you’re part of something bigger. Together, we’re empowering lives, transforming communities, and proving that business can be a force for good.
Be part of a forward-thinking, dynamic company that’s revolutionising the real estate industry. Plus, you’ll enjoy a collaborative environment that values creativity, problem-solving, and a shared vision of making real estate (and the world) better for everyone.
We are always looking for amazing people to join the URBAN X team. If you are thinking about changing roles and are interested to find out more about your future at URBAN X, we would love to hear from you.
