That idea became Hilton Property Group RE.

“Helping families sell and buy property is what attracts me to real estate,” Greg says. “There’s something incredibly rewarding about helping someone find the place they’ll call home, start a new chapter, or make a smart investment for their family’s future.”

Before becoming an agent in March 2015, Greg was working as a concreter while studying finance. Real estate gave him the opportunity to connect his practical mindset with his passion for people. What he’s loved most ever since is being a trusted guide through life-changing milestones.

“Whether it’s helping a young couple buy their first home, supporting a family in upsizing, or assisting someone ready to downsize and simplify, every journey is unique, and I’m honoured to be a part of it.”

But the path to opening his own agency wasn’t overnight. From the moment he first voiced the idea with his wife, it took around 12 months to move from thought to action. And like many agents who consider branching out, it started with some frustrations.

“Before branching out on our own, one of the biggest frustrations was feeling limited by the corporate structure of larger agencies. I often found myself restricted in how I could serve clients. Whether it was a lack of flexibility in marketing strategies, impersonal processes, or the pressure to focus more on volume than meaningful client relationships.”

Hilton Property Group RE was born from a desire to do things differently. To provide a personalised, family-first experience where every client is treated with care, integrity, and respect.

“As a family-run real estate business, what sets us apart is the genuine care, trust, and long-term relationships we build with every client,” Greg says. “Our clients work directly with dedicated family members who treat every transaction like it’s for our own home.”

That’s also why Greg chose to partner with URBAN X, a platform that empowers top agents to launch their own brands without losing access to high-level tools, systems, and support.

From admin support to strategic business guidance, URBAN X has helped bring Hilton Property Group RE to life without compromising Greg’s personal approach.

“Working with URBAN X has been incredibly helpful, supportive, and truly empowering,” Greg adds. “From day one, they’ve provided the guidance we needed to confidently step out on our own, without ever making us feel like we were doing it alone.”

Looking ahead, Greg is most excited about growing something that reflects his family’s values and vision.

“We have the freedom to shape our client experience, innovate the way we work, and create a legacy that reflects who we are as a family and as professionals.”

And for other agents thinking of starting their own business, Greg’s advice is simple: be clear on your purpose and surround yourself with the right support.