Waves & Acres Property, led by directors Glen White and Linda Smith, has officially launched, partnering with URBAN X to build an independent agency shaped by one simple belief - average is never the goal.
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Backed by URBAN X, the agency is built for performance. No limitations, no cookie-cutter approach, and no holding them back.
“We’re in the stage of our lives where we were ready to take the next step in our real estate careers and the company that we used to work for was very focused on building their own brand rather than our own individual profiles. We wanted to build our own brand and focus more on growing as business owners with our own high ethical standards that we uphold.”
For Glen and Linda, the decision has been building over time, then came together naturally.
“For the both of us we really started thinking about branching out on our own 2 years ago… last year it really organically fell into place, the stars aligned for us and we made the decision to resign from the company we were working for and focused wholly on building our own brand.”
At the heart of Waves & Acres is the part of the job that never gets old. A people-focused approach, backed by consistent performance.
“We love working with people to move them forward with their goals in life & helping them succeed. We love meeting new people and getting to know them and offer our expertise and support. There is never the same 2 days in Real Estate so it's very vast with experiences and generally fast paced & exciting.”
But they acknowledge the industry isn’t without its challenges.
“People generally perceive real estate agents as untrustworthy & unethical and that can be quite difficult to navigate sometimes.”
Waves & Acres Property is designed to answer that head-on with calm, consistent professionalism and a standard of service that proves itself in the work. The brand also reflects their versatility, with the ability to represent a wide range of property types without being boxed into one category. “Freedom to work in the best interests of our clients and we're pliable to what we sell, whether it is acreage or waterfront or units."
Looking ahead, their focus is on building something that lasts, a brand with momentum and meaning.
“We are very excited about getting our brand out there in the world and building a super successful business that will leave a legacy for our families.”
Are you an agent looking to stand out? Get in touch with URBAN X for advice or to learn how to get started.
