Shannen O'Connor Launches Her Own Agency with URBAN X to Focus on What Matters: Service

PARTNER NEWS

4/29/2025

Shannen O'Connor Launches Her Own Agency with URBAN X to Focus on What Matters: Service

For Shannen O'Connor, real estate isn’t just about transactions, it's about people and their stories.

After 12 years of working in various roles across the industry, Shannen is embarking on an exciting new journey as the founder of Welcome Home Living and Leasing, powered by URBAN X.

The idea for Welcome Home Living and Leasing was born from a personal experience Shannen had when buying her first home at the age of 23. Though it was an exciting milestone, the agency she worked with left her feeling like just another client, rather than celebrating the achievement. Shannen reflects on that moment: "The agency I purchased through made it feel like just another transaction, not the huge accomplishment it truly was. From that moment my goal has been to ensure that all my clients experience the excitement and recognition that such a monumental event deserves."

Before diving into real estate, Shannen worked in a fertility clinic and the Department of Communities, where she developed a unique ability to connect with people during life’s most personal moments. These experiences would shape her approach to real estate, giving her the empathy and communication skills that have become the foundation of her career.

After years in large franchises, Shannen began to feel like just another cog in a machine driven by sales quotas. “It took me six months to make the decision to start my own brand and I remember the first conversation I had about it while also planning my wedding.

I had made a promise to myself that once the wedding was over, I’d make a change. Literally the day after the wedding after all the stress of planning and celebrations I woke up feeling ready to turn that promise into a reality.

To bring her vision to life, Shannen partnered with URBAN X, a company that shares her commitment to exceptional client service. "We chose to partner with URBAN X because, as real estate agents, our focus has always been on helping clients buy, sell, and lease properties not on the intricacies of business operations".

Shannen continues, "Partnering with URBAN X provides us with the support and infrastructure we need to run the business efficiently, while allowing us to do what we do best. With URBAN X backing us, we can trust that the operational aspects from marketing to compliance are in good hands. This partnership gives us the freedom to concentrate on delivering exceptional service to our clients".

Looking ahead, Shannen is driven by two main goals: helping her clients achieve their property dreams and building a team that embodies authenticity, professionalism, and a strong commitment to service. She’s passionate about creating an environment where new agents can learn and grow in a positive, supportive culture.

And for other agents considering a similar leap? Shannen’s advice is simple: "Do what feels right. If you see things that need to change or improve don’t wait for someone else to make it happen create the change yourself. It’s a leap of faith but when you follow your passion and stay true to your vision the rewards are worth it".

URBAN X is where the best go next. So, if you’re ready to make the best move of your career, talk to us today.

Visit The Welcome Home Living and Leasing Website Here

RELATED ARTICLES

BACK TO NEWS & ADVICE