Property Done Properly™: Meet Local Properties Australia

Peter’s connection with property began before he became an agent. With a background in business, marketing and entrepreneurship, he was involved in property investment and renovation before turning his interest in the industry into a full-time real estate career in 2022. That experience gave him a strong understanding of both the property itself and the strategy behind selling it, from how a home is positioned and marketed through to negotiation and achieving the strongest possible result.

For Peter, it is the combination of people and results that continues to make real estate rewarding. Every property comes with its own story, and every client has different circumstances, goals and plans for what comes next.

“I love the combination of people, property, marketing, negotiation and achieving a great result. There’s a real sense of satisfaction when you know you’ve helped someone through one of the biggest decisions of their life.”

It was this approach to real estate, combined with the way Peter and Liza wanted to work with their clients, that eventually led them to consider building something of their own.

“I reached a point where I had a very clear idea of how I wanted real estate to be done.

I wanted the freedom to build an agency around our own values, strong marketing, skilled negotiation, honest communication and genuine personal service.

Most importantly, I wanted to create an environment where we could focus on achieving great results while making the process as smooth, hassle-free and stress-free as possible for our clients.

That vision became Local Properties Australia.”

The new agency was built around the idea that professional real estate does not need to feel intimidating or impersonal. Local Properties Australia combines a results-driven approach to marketing and negotiation with genuine relationships and personal service, captured in the tagline Property Done Properly™.

Together, Peter and Liza bring different strengths to the business. Peter’s focus on sales, marketing and negotiation is complemented by Liza’s experience across sales, operations and client care, allowing them to work closely with their clients and maintain a hands-on approach throughout the process.

But creating their own agency was about more than putting a new name on the door. Peter and Liza wanted the freedom to shape their own brand, direction and client experience, while still having the support needed to build and run a successful business.

That was what attracted them to URBAN X.

“We wanted to build our own brand and business while having the right support structure behind us. What appealed to us about URBAN X was the opportunity to maintain our own identity, direction and client experience while having support behind the scenes that allows us to concentrate on what we do best, listing property, selling property and looking after our clients.”

Rather than taking on every element of running an agency themselves, they have support behind the scenes so they can put more of their energy into their clients, their properties and growing the business.

For other agents considering building their own business, Peter’s advice is to have a clear reason for making the move, know what you want to create and, ultimately, back yourself.

“Know why you're doing it and back yourself.

Don't start your own business simply because you want your name on the door. Have a clear idea of what you want to do differently and what you want your clients to experience.

It will always feel like a big decision because it is one. But if you've built strong relationships, you know your market, you're prepared to work hard and you genuinely believe you can offer something better, sometimes you have to trust yourself and take that next step.”

Ready to build something of your own? Talk to URBAN X today.