To streamline operations and increase dollar productivity
Gould Estate Agents, founded and led by director Adam Gould, has partnered with URBAN X to streamline operations — reducing backend admin and freeing up more time for clients, relationships, and the work that drives results.
For Adam, real estate was always meant to support the life he wanted — not consume it.
“I wanted a lifestyle where I could own the business,” Adam says. “I didn’t want to miss any of my kids’ sports days, swimming carnivals, or schooling events.”
After entering the industry in 2015 (following time in the motorcycle industry), Adam built his agency with a strong focus on long-term relationships and consistent service. Gould Estate Agents was founded in 2018 and has since grown into a respected, successful local business.
“What I love most about being a real estate agent is the opportunity to genuinely make a difference in people’s lives by helping them find their dream home,” Adam says. “I’m passionate about guiding clients through such an important milestone and seeing the excitement when they step into a place that truly feels right for them.”
He’s clear about what the role demands, too — consistency, discipline, and staying competitive.
And to maximise his results, Adam knows he has to maximise the time he spends with vendors and buyers.
Streamlining his operations with URBAN X is also about protecting the standard of service that he has built the business on. He says what sets him apart is a genuine focus on people, not just property — taking the time to understand what “home” means to each client, and guiding them toward the right outcome with consistency and attention to detail.
That approach is now reflected in Gould Estate Agents’ refreshed branding: a more modern, client-focused, boutique-style identity where relationships and personalised service come first. Rather than a one-size-fits-all model, Adam works closely with each client, offering tailored support and genuine care throughout their property journey - approachable, professional, and deeply committed to helping clients find their dream home with confidence.
“I’m excited about the opportunity to run a lean business with a low staff level, allowing for greater efficiency, flexibility, and a more hands-on approach,” he says. “I’m also looking forward to building a strong new brand and staying ahead of the game.”
Are you an agency owner looking to streamline operations and cut back-office admin?
Contact URBAN X to start the conversation.
