From Franchise to Freedom:

For Terry, the launch is the next chapter in his real estate career spanning more than 40 years, all of it in the area he grew up in.

"I simply love the dying art of customer service, and in my opinion, there is nothing greater than helping people buy and sell their homes," Terry says. "I enjoy homeowners telling me the history of their home... hearing about raising their family, the great memories of the area and how it’s changed over time. When you become their confidant in storytelling, the relationship becomes much stronger."

That same instinct extends to buyers. "It’s often the start of their own dreams and ambitions that I tune in to," he says. "Maybe it’s the home they want their growing family to live in forever more."

Over four decades, Terry has built a reputation as one of the market's most trusted auctioneers. "I enjoy the art of negotiation and getting a win-win for the vendor and buyer," he says. "A true outcome is one where both parties feel that they have gotten what they want."

After 43 years with one of Melbourne's most successful franchise groups, Terry made the decision to build something entirely his own.

"I'm a lateral thinker and often question why something can’t be done better," he says. "By starting Terry Burgoyne Real Estate, it’s a business with no constraints. We’re not locked in to doing the same thing over and over. We can evolve with the times and move lightning fast with changing markets."

Terry chose to partner with URBAN X for back-end systems that manage the business while he focuses on listing and selling.

"I was looking for a world class back-end management system that could take care of the business needs whilst I focused on my dollar productive activities," he says. "So far they are the gold standard. Everything they promised has been fulfilled, no fake promises or failed deadlines."

That confidence has carried through into every stage of the setup.

"Their onboarding process is awesome. No system left to chance, everything done on time," he says. "From web design, branding, marketing, social media, board designs, stationery - absolutely everything."

Terry's attention is now turning to what's ahead for the business.

"I already have my own company branding on listings online, and I must admit it feels pretty good to see that," he says. "The URBAN X model is designed to support you and help you be much more profitable. Win/win."

Are you an agent thinking about building your own business?

Contact URBAN X to start the conversation.