For John Birrell, real estate is more than a career. It is a family legacy that spans across three generations. Growing up around the industry, John was exposed to property from an early age, while also pursuing his own passion for rugby and sport.
When John entered the industry in August 2008, he quickly found his place in a career that combined his competitive nature with something he values just as highly: working with people.
Nearly 20 years on, John remains driven by the same things that first drew him to real estate. Which is helping people make major life decisions, creating opportunities and building the trust that comes with being a real estate agent.
“It’s serving people and helping them with major life decisions. I love the advisory aspect, trust and respect you get from helping people move forward into the unknown with confidence, it’s fulfilling.”
After years of working within established agencies, John decided it was time to build something of his own. He wanted greater control over the way he operated, from the creative direction and processes through to the pace of decision-making, while maintaining the hands-on service his clients had come to expect.
Finding the right model was important. John wanted to build Birrell & Co. Property under his own brand, but without having to take on every part of running an agency himself.
That was what attracted him to URBAN X. The model gave him independence and the freedom to build his own brand, backed by the technology, systems, expertise and support of an established platform.
For John, that means he can stay focused on what he does best. Being in front of clients, personally handling negotiations and delivering the level of service he wants Birrell & Co. Property to be known for.
Since partnering with URBAN X, John has been impressed by the team’s expertise, responsiveness and willingness to get behind his business, giving him the support to focus on his clients while continuing to grow his own agency.
Looking ahead, John wants to build Birrell & Co. Property into a name known for straight talk, no ego and excellence across every part of the client experience. More than anything, he wants to create a business that can stand the test of time and become part of the Birrell family legacy.
For other agents considering making the move into their own business, John's advice is simple.
With the freedom to build your own brand, backed by the systems, technology and support to help you do it, URBAN X gives agents the opportunity to take control of their future without having to build it all alone.
Ready to build something of your own?
Talk to URBAN X today.
